MKT 510 Week 2 Assignment 1 –
Strayer NEW
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Assignment 1: Culture and
Marketing Strategy
Briefly
describe the chosen advertisement, and explain where you located it.
Analyze
the underlying assumptions that the authors of the ad seem to make about the
consumers that this advertisement targets.
Determine how the ad is using these perceived assumptions to evoke a
consumer response.
Determine
at least one consumer group that the ad excludes, and provide a rationale for
why the ad would not appeal to the group that you have identified.
Evaluate
this advertisement and its relationship with cultural values (i.e…determine if
the ad is designed to emphasize a set of values or if it is designed to change
a cultural value in society).
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