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"The
Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs" Please respond to the following:
• From the case study, categorize the
Nano’s marketing segments that have the greatest influence on its sales. Assume
you are the marketing manager at Tato responsible for consumer marketing. In
your own words, outline a plan that Tato could implement in order to make the
process to purchase the Nano more efficient for potential buyers.
• * From the scenario, analyze each
level of Maslow’s hierarchy of needs, and articulate the level which most
affects you when making a purchase. Provide support for your rationale by
utilizing an example.
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