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Assignment 1: The New Frontier: Data Analytics
Due Week 2 and worth 120 points
In this highly competitive business environment, businesses are
constantly seeking ways to gain traction and understand what is on the minds of
current customers and potential customers in order to increase business
efficiency. Many companies have turned to business intelligence (BI) and data
analytics.
Use the Internet or Strayer Library to research articles on data
analytics. Select one (1) industry or one (1) company that is currently using
data analytics. Use the industry / company you have selected as the basis for
your written paper.
Write a four to six (4-6) page paper in which you:
1.
Define data analytics
in general and provide a brief overview of the evolution of utilizing data
analytics in business.
2.
Analyze the main
advantages and disadvantages of using data analytics within the industry or
company that you have chosen.
3.
Determine the
fundamental obstacles or challenges that business management in general must
overcome in order to implement data analytics. Next, suggest a strategy that
business management could use to overcome the obstacles or challenges in
question. Provide a rationale for your response.
4.
Analyze the overall
manner in which data analytics transformed the industry or company you selected
with regard to customer responsiveness and satisfaction.
5.
Speculate on the trend
of using data analytics for the chosen industry or company in the next ten (10)
years. Next, determine at least one (1) additional type of data that one could
collect by using data analytics. Provide a rationale for your response.
6.
Use at least three (3)
quality references. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
·
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
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