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Week 2 DQ 1
"Business
Research" Please respond to the following:
·
From the first case
study, analyze The Ritz-Carlton process of conducting research. Next, justify
its effectiveness in the category of industry, market, competition, and
company. Provide at least two examples to support your response.
·
Compare and contrast
three to five ways in which how research conducted for an existing company such
as The Ritz-Carlton can differ from the type of research that is needed for a
new prelaunch venture. Support your response.
Week 2 DQ 2
"Business
Planning" Please respond to the following:
·
From the second case
study, analyze how business planning can be an overarching and continuing
development process that requires constant reevaluation of the company and its
environment. Support your analysis.
·
From the second case
study, analyze the PlanningShop business planning process, and determine the
key factors that defined the company’s winning strategy for business planning.
Next, suggest at least two methods that the company can take to identify
opportunities and threats and adapt its business accordingly.
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