Saturday 24 December 2016

PAD 530 Week 2 Discussion Questions – Strayer NEW



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Week 2 DQ 1
"Building HRM Capacity" Please respond to the following:
·         Imagine you are the consultant for the agency you selected in the Week 1 e-Activity (you may choose from one of the e-Activities). Assume the selected agency is large but poorly performing in a highly visible public program which did not have performance measures for employees. The public program serves over two million citizens across the 52 states. Propose and provide a rationale for two change strategies to address the agency’s performance.
·         Propose two methods of performance measures for the department to meet within six months. Provide a rationale for each method.   
Class, use this format to respond to this Discussion:
Propose and provide a rationale for two change strategies to address the agency’s performance
Rational 1: (Place your response here!)
Rational 2: (Place your response here!)

Propose two methods of performance measures for the department to meet within six months. Provide a rationale for each method
Method and Performance Measure 1: (Place your response here!)
Method and Performance Measure 2: (Place your response here!)

References:
List your References for your citations above (Cite your sources for information and data provided, just as you would in any written assignment).

Week 2 DQ 2
"Fragile and Transitional States" Please respond to the following:
·         Build on your previous discussion answer about change strategies and performance measures, and analyze issues and / or needs associated with strengthening the competency-base of employees in meeting the needs of globalization.
·         Recommend at least two strategies the agency needs to adapt to meet those issues and / or needs effectively.
Class, use this format to respond to this Discussion:

Build on your previous discussion answer about change strategies and performance measures, and analyze issues and / or needs associated with strengthening the competency-base of employees in meeting the needs of globalization. (Place your response here!)

Recommend at least two strategies the agency needs to adapt to meet those issues and / or needs effectively
Strategy 1 (Place your response here!)
Strategy 2(Place your response here!)

References:List your References for your citations above (Cite your sources for information and data provided, just as you would in any written assignment).



PAD 530 Week 2 Assignment 1 – Strayer NEW


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Assignment 1: Rationale and Analysis for Agency Selected, Part 1
Due Week 2 and worth 100 points
Refer to the Scenario for Assignments 1, 2, 3, 4, and 5
Write a three to four (3-4) page paper, titled Rationale and Analysis for Agency Selected, Part 1
1.  Provide background information about the agency’s key historical events, mission, and goals / objectives. (Title this section Introduction)
2.  Describe at least three (3) functions of this agency, highlighting the public it serves. (Title this section Agency Functions)
3.  Analyze at least two (2) current events involving the agency that might have implications to personnel management. (Use the e-Activities from Week 1 and Week 2.) (Title this section Agency News)
4.  Explain the rationale for selecting this agency with at least two (2) justifiable reasons. (Title this section Rationale for Selecting Agency)
5.  List at least four (4) academic sources and government Websites you expect to access in your research. (Include no more than one (1) non-government Website)
Some Websites you may want to access are:
o U.S. Government Website located at www.usa.gov
o Office of Personnel Management Website located at www.opm.gov o FedWorld Website located at http://www.fedworld.gov/
Your assignment must follow these formatting requirements:
                              Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. When referencing Websites, make sure you follow APA formatting within the text and on the Reference Page.
                              Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 
The specific course learning outcomes associated with this assignment are:
                              Analyze key historical and legislative events in the development of personnel management in the public sector.
                              Analyze pertinent issues, such as motivation and productivity, collective bargaining, labor relations, equal employment opportunity (EEO), affirmative action (AA), intergovernmental relations, and / or professionalism, facing public personnel managers.
                              Assess external organizational and employee conditions as well as their implications to and impact on personnel management.
                              Develop a proposal for strategic public personnel management for a specific setting.
                              Use technology and information resources to research issues in public personnel management.
                              Write clearly and concisely about public personnel management using proper writing mechanics.


PAD 500 Week 2 Discussion Questions – Strayer NEW



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Week 2 DQ 1
"Relationships of Leadership."  Please respond to the following:


·         Construct an analysis of public administration at the present moment as it relates to the duties of the Executive, Legislative, and Judicial branches of government. 
·         Evaluate the three basic forms of city government from the point of view of a departmental head.

Week 2 DQ 2
"The Political Context. Based on the reading of Federalist Paper 51"  Please respond to the following:


·         Describe how the Founders' conception of the Constitution (reflected in Madison's arguments) influenced the evolution of American public administration. 
·         Explain three reasons why observers see growth in the development of public service



MKT 475 Week 2 Quiz – Strayer NEW



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Chapter 01

New Challenges for Market-Driven Strategy

True/False Questions

1. The underlying logic of market-driven strategy is that production needs are the starting point in business strategy.


2. Customer linking is an example of an outside-in process.




3. The outside-in organizational processes connect the organization to the external environment, providing market feedback and forging external relationships.




4. Pricing is an example of an outside-in process.




5. The inside-out processes play a key role in offering direction for the spanning and outside-in capabilities, which respond to the customer needs and requirements identified by the inside-out processes.




6. The organizational process view of distinctive capabilities requires shifting away from the traditional specialization of business functions toward a cross-functional process perspective.




7. Superior customer value results from a very favorable use experience of the customer compared to expectations of the customer and the value offerings of competitors.




8. Corporate objectives are concerned with resolving questions about the business the firm should be in, where it should focus, and its enduring strategic purpose.



9. Synergies highlight competencies, resources, and capabilities that drive efficiency and effectiveness in the business.



10. The purpose of strategic positioning is to locate the people (or organizations) that management wishes to serve in the product-market.



Multiple Choice Questions

11. _____ is a business perspective that makes the customer the focal point of a company’s total operations.
A. Market orientation
B. Competitive parity
C. Value chain integration
D. Business scaffolding



12. Getting all business functions working together to provide superior customer value is referred to as _____.
A. customer relationship management
B. competitor intelligence
C. cross-functional coordination
D. centralization


13. _____ are complex bundles of skills and accumulated knowledge, excised through organizational processes, that enables firms to coordinate activities and make use of their assets.
A. Business clusters
B. Competitor faculties
C. Cross functions
D. Distinctive capabilities


14. _____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer.
A. Customer value
B. Distinctive capabilities
C. Spanning process
D. Market sensing


15. _____ consist(s) of deciding the scope and purpose of the business, the objectives, and the resources necessary to achieve the objectives.
A. Marketing strategy
B. Corporate strategy
C. Market sensing
D. Channel bonding



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16. With regard to corporate strategy, _____ is/are concerned with resolving questions about the business the firm should be in, where it should focus, and its enduring strategic purpose.
A. corporate objectives
B. synergies
C. scope
D. resource allocation



17. With regard to a corporate strategy framework, _____ define(s) what the corporation is and what it does and provides important guidelines for managing and improving the corporation. 
A. resource allocation
B. synergies
C. objectives
D. management’s vision


18. In a corporate strategy, _____ indicate(s) the dimensions of performance upon which to focus and the levels of achievement required.
A. corporate objectives
B. synergies
C. vision
D. scope



19. Which of the following is the final component of the corporate strategy?
A. Scope
B. Synergy
C. Corporate objective
D. benchmarking



20. A _____ is a single product or brand, a line of products, or a mix of related products that meets a common or a group of related market needs, and its management is responsible for the basic unctions.
A. market section
B. strategic business unit
C. business segment
D. marginal piece



21. Which of the following is the first step in a marketing strategy process?
A. Market-driven program development
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Implementing and managing market-driven strategy



22. Which of the following stages of marketing strategy process consists of brand, value-chain, pricing, and promotion and selling strategies designed and implemented to meet the value requirements of targeted buyers?
A. Implementing and managing market-driven strategy
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Market-driven program development



23. Which of the following stages of marketing strategy process considers organizational design and marketing strategy implementation and control?
A. Implementing and managing market-driven strategy
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Market-driven program development



24. _____ offer(s) a company the opportunity to focus its business on the requirements of one or more groups of buyers. 
A. Corporate resources
B. Market segmentation
C. Business composition
D. Distinctive capabilities



25. _____ are described by different characteristics of customers, the reasons that they buy or use certain products, and their preferences for certain brands of products.
A. Market shares
B. Strategic marketing objectives
C. Market segments
D. Corporate capabilities




26. _____ examines customer targeting and positioning strategies, marketing relationship strategies, and innovation and new product strategy.
A. Identifying markets, segments, and customer value
B. Implementing and managing market-driven strategy
C. Designing market-driven strategy
D. Market-driven program development



27. The purpose of _____ is to select the people (or organizations) that management wishes to serve in the product-market.
A. strategic positioning
B. benchmarking
C. customer linking
D. market targeting strategy



28. _____ is the combination of the product, value chain, price, and promotion strategies a firm uses to place itself against its key competitors in meeting the needs and wants of the buyers in the market target.
A. Positioning strategy
B. Customer relationship management
C. Customer linking
D. Market targeting strategy



29. _____ seeks to place the brand in the eyes and mind of the buyer and distinguish the product from those in competition.
A. Customer relationship strategy
B. Positioning strategy
C. Benchmarking
D. Value-chain strategy


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30. Which of the following activities is an example of promotion strategy?
A. Distinctive capabilities
B. Benchmarking
C. Public relations
D. Product positioning



Essay Questions

31. What does becoming market-oriented mean from a business perspective? What are its features?

32. Describe the characteristics of market-driven strategies.


33. Discuss how customers perceive value and how companies deliver customer value.


35. Discuss the steps involved in implementing marketing strategies.



MKT 510 Week 2 Assignment 1 – Strayer NEW

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Assignment 1: Culture and Marketing Strategy

Briefly describe the chosen advertisement, and explain where you located it.

Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets.  Determine how the ad is using these perceived assumptions to evoke a consumer response.

Determine at least one consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group that you have identified.

Evaluate this advertisement and its relationship with cultural values (i.e…determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).




MKT 500 Week 2 Discussion Question– Strayer NEW



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"The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following:
•           From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tato responsible for consumer marketing. In your own words, outline a plan that Tato could implement in order to make the process to purchase the Nano more efficient for potential buyers.
•           * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.




LEG 500 Week 2 Discussion Question – Strayer NEW



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Week 2 DQ
"The Duty of Loyalty and Whistleblowing" Please respond to the following:
·         Analyze the duty of loyalty in whistleblower cases to determine to whom loyalty is owed and who shows the greater duty of loyalty. Support your analysis with specific examples. Then, suggest at least one (1) change to an existing law.
·         Reexamine the Citizens United decision in Chapter 1, and determine which of the following groups has the greatest free speech rights: corporations, public employees, or private employees. Provide a rationale for your determination.